With the launches of midrange phones like the Huawei P40 Lite ( Nova 7i) and the Honor 9X Pro, consumer on all markets outside of China will now have access to affordable Google-less phones, and the severity of the limitations imposed by the lack of GMS may be an important consideration for many. Huawei will also be focusing on getting local apps on board for its key markets instead of the big names and we can see how this can pay off. The company has been pretty aggressive in bringing in developers, going as far as offering perks like 100% revenue share. Huawei has announced it has a new strategy in place to put the AppGallery on the mobile app store map. To ensure its phones have an uninterrupted supply of apps, the company is now pushing its own app store - called Huawei AppGallery.
Huawei lost access to Google Mobile Services (GMS) in May of last year, but that hasn’t stopped the company from launching new devices.
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